Today’s Mobile Website

Recent technological innovations have led to unprecedented growth of the mobile web. The changes have been so fast that every facet of society, from business to personal interactions, has been permanently altered. Given such a vast shift, it can be difficult for a business to determine where it should begin a mobile outreach campaign. It has become so involved, in fact, that choosing whether to develop a website optimized for portable devices or a mobile application is hardly the start of it. There are many additional considerations that will ultimately drive the decision, chief of which involve your mobile platform’s layout, design and functionality.

But don’t worry, we’re here to help. We have compiled a helpful list of the most important considerations for your mobile campaign strategy and design. We will be primarily discussing the design and optimization of a website for mobile devices, though responsive web design will be mentioned as well. It will also be discussed much more thoroughly in a different post. So without further ado, let’s dive in.

Define your Ultimate Goals Now

Mobile technology has come so far that it can be hard to imagine it evolving much further. Yet it is, and very rapidly. Look back at how mobile technology has expanded since touchscreen phones hit the market less than ten years ago. Tablets and smartwatches have gained just as much popularity, and have themselves advanced considerably. Needless to say, we can likely expect an even more sophisticated mobile landscape within the next few years.

This is why versatility is so crucial. Consider the difficulty of retrofitting ancient structures with modern conveniences without compromising its architectural and historical integrity. Now, apply that same concept to your mobile presence. It is simply not enough to build a mobile site that looks and functions exceptionally across all gadgets; its infrastructure must feature a design ready for advancement. After all, a complete overhaul isn’t practical and would be at least as costly. So while considering your current mobile design, we will also develop a plan for seamless future enhancements. During this time, we will also consider the feasibility of an app compared to a mobile site.

How are your Customers Staying Connected?

The most important aspect of your mobile marketing effort is customer behavior. In this case, we must carefully consider which devices customers are using as we develop a plan for your mobile site. Yes, smartphones are incredibly prolific, but they’re still not universal, not even for the mobile web. And even among them, there are different manufacturers and operating systems. So rather than assuming to know how all users are staying connected, we implement tools designed to gather and analyze data and then carefully research the results.

Additionally, potential visitors have varying preferences for how each of their devices are utilized. And those technologies themselves have varying levels of capabilities and dependability, which is an especially important consideration for website functionality.

Getting the most from Mobile Devices

It’s important to note that the most important content on your site, particularly text, will not have to be removed when optimizing for mobile devices. In fact, we can work with text, graphics and

functionality as it relates to touchscreen devices. We’ll even consider how your website can be enhanced by features that are exclusive to certain manufacturers.

Contrary to popular belief, there are many unique opportunities with mobile technologies. They actually tend to be much more interactive. Think about it; they operate by touch, sense movement and guide us with GPS, as a start. While they do have larger screens and keyboards, desktops still can’t match the experience of a mobile device.

Challenging the Industry with Innovation

The Internet offers a wealth of information. We take advantage of its vast knowledge to enhance our own processes. However, we are always happy to challenge the conventional with fresh ideas from our own professional designers. While common practices serve an important purpose, it’s challenging the standard that sparks innovation.